The Beauty Service App
In today's fast-paced world, customers demand convenience, flexibility, and personalized services. However, the traditional beauty industry is constrained by fixed locations, long waits, and limited hours. Independent beauticians struggle with building clientele, marketing, and managing appointments. There is a clear need for a platform that provides on-demand beauty services and empowers beauticians to grow their business.
Challenges Faced by Customers
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Difficulty in finding trusted, local beauty professionals at short notice.
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Limited flexibility in appointment booking, especially during evenings, weekends, or holidays.|
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Traveling to beauty salons, which can be inconvenient and time-consuming.
Challenges Faced by Beauticians
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Limited resources for building a client base or marketing their services.
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Dependence on traditional salons, which may limit their earning potential or flexibility.
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Difficulty managing bookings and customer engagement without a dedicated platform.
The Solution
The Beauty Service App bridges this gap by creating a location-based beauty service marketplace that connects customers directly with independent beauticians. Customers can browse and book services from beauticians in their local area with just a few taps, while beauticians have access to an easy-to-use platform that helps them manage appointments, market their services, and grow their business.
User Personas
User Interviews
When designing The Beauty Service App, I conducted interviews with personas like The Time-Strapped Executive, The Independent Beautician, and The New Mother. These conversations gave me valuable insights into their pain points, such as time constraints, managing bookings, or needing flexible, at-home services.
Kerry
I wish I could find someone last-minute, but most salons are booked or closed when I need them.
Tara
If there was a way to advertise that specifically to local clients, I think it could really help my business.
Alex
I would love if beauticians could come to my home. It would be so much easier than trying to organise childcare for a few hours.
Proxima Nova’s balance between style and legibility makes it perfect for delivering a user-friendly experience, whether in large headings or small body text.
User Flows
Onboarding
I designed intuitive onboarding screens for The Beauty Service App that streamline the sign-up process, making it quick and easy for users to get started. The onboarding flow also allows customers to tailor their preferences and services to their individual needs, ensuring a personalized experience right from the beginning.
Home
The home page is designed as a central booking hub, giving users easy access to everything they need in one place. It showcases upcoming appointments, highlights beauticians available for last-minute bookings, and features popular treatments and top-rated beauticians nearby. Additionally, users can save their favourite beauticians for quick access, making repeat bookings simple and seamless.
Finding a beautician
The Beauty Service App makes finding a beautician effortless. With the app's location-based search, users can quickly discover professionals nearby, browse their availability, and find the right fit for their needs. Each beautician has a detailed profile, complete with a bio, a gallery showcasing their work, customer reviews, and an easy-to-use booking system.
Booking
The user-friendly booking system simplifies the entire booking process from start to finish. Once a user selects a beautician, the app presents available time slots in real-time, allowing users to choose the date and time that fits their schedule. With just a few taps, they can confirm the appointment without the need for back-and-forth communication.
