Aqua Rich Launch Campaign
I led the creative design for Biore's Aqua Rich UV campaign that was launched across key digital platforms, including the brand's website and social media channels. The campaign used the Bioré UV signature blue colours as a way to grab attention and differentiate the brand in a competitive space.
A recognisable product
We emphasised Biore’s superiority in sun care by prominently featuring the tagline, #1 Sun Care Brand in Japan across multiple touch points. By reinforcing Biore’s market leadership, the campaign successfully positioned Aqua Rich UV as a top choice for sun protection.
Educating the cosumer
A key focus of the campaign was educating Gen Z consumers, who are known for being informed shoppers. To engage this audience effectively, we created content that highlighted the product’s unique ingredients, the benefits of daily sun protection, and Biore’s unique technology.
Campaign Delivery
Bioré's target audience is Gen Z, and for this reason, the campaign incorporated a number of short videos that would be suitable for popular social media platfroms such as TIKTOK and Instagram. As well as this, I worked on product photography, VOD, POS, press assets, and website creative.
