Brand Design
Additae Digital are a specialised 4.0 recruitment company. The brand is synonymous with providing high-quality candidates to some of the most technologically ambitious companies on the planet.
The main goal of building this brand is to emphasise status and recognition on a global scale. Additae Digital needed their branding to reflect their technological progressiveness as well as inclusivity
Exploration
We worked together on establishing a new image for the brand, after going back with multiple design options, we wanted to represent the brand using a very clean and modern emblem capturing modernism and diversity all in one.
The solution
The final product incorporated the AD initials. Utilizing the letters as part of the brand mark always provides direct reference back to the brand. The logo is easily distinguishable and has futuristic reflections. Moving away from a single colour tone and incorporating more vibrant contrasting colours allowed us to give hints to the companies inclusiveness and diversity within the logo.
Brand Fonts
Additae Digital had already set Calibri as their primary font, a clean and versatile choice for body text and general use. However, to add more distinction and style to their branding, we explored secondary font options specifically for titles and headlines. After carefully considering various fonts, we selected Stellar as the ideal complement. Stellar is a condensed sans serif font. Its sleek, streamlined design gives a more futuristic feel.
Brand Assets
To support the brand launch, I developed a range of media assets to establish and unify the brand identity across social platforms like LinkedIn, Instagram, and Twitter. These assets included digital banners, static posts, and videos, ensuring consistent branding and a cohesive visual presence across all channels.
