The Curél Skincare App
To help drive the Curél expansion into the broader AEMEA markets, the team wanted to create a skincare app that stands out by being both innovative and truly beneficial to users, offering a unique blend of guidance, support, and education.​​
The Problem
Navigating the world of skincare can be overwhelming. With countless products and routines available, it’s easy to feel lost and unsure about what’s best for your unique skin. The challenge lies in finding a personalised solution that addresses your specific needs without all the guesswork.​​
The Solution
The Curél Skincare app is designed to solve this problem by offering a customised skincare experience. Using a cutting-edge face scanner, the app analyses your skin’s unique condition. Based on this analysis, it creates a tailored skincare routine. The app also delivers expert skincare tips, advice, and education and access to the Curél product shop and exclusive launches.
User Personas
The persona analysis presents us with three key user segments: The Busy Professional, The Tech-Savvy Beginner, and The Time-Strapped Caregiver. Each persona highlights different needs and challenges in their skincare journey. This also helps guide the design process, ensuring the app meets diverse user needs with tailored features and experiences.
User Interviews
Understanding the users challenges through conducting interviews enables me to design solutions that enhance the users skincare journey, as well as, address user concerns that help to create a more effective, and personalised product.
It would be great if it could give me a simple routine that I can follow daily, even with my busy schedule. I usually just wash my face and apply a basic moisturiser. I’d love to do more.
If an app could suggest products based on my skin type and let me track my progress, that would be great. I like the idea of getting tips directly on my phone.
I often rely on recommendations from friends or influencers, but I’m never sure if they’re right for me. I’m worried about wasting money on something that might not work.
Style Guide
​The colour palette chosen is anchored in our brand’s signature turquoise blue, complemented by various shades of grey to create a balanced and sophisticated feel.
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The key font Poppins creates a modern and minimalistic appearance. Its well-proportioned letters and clear shapes ensure that text remains easy to read, even in smaller sizes.
Onboarding
The sign-up and sign-in screens are designed to be as simple and seamless as possible, ensuring a smooth start to the Curél skincare journey. We prioritize ease of access with a streamlined interface that gets you into the app quickly and effortlessly.
To further enhance personalization, we included a series of onboarding pages that delve into your skincare goals and current routine. This additional step allows the app to tailor your experience even more precisely.
The Home Screen
The home screen serves as the central hub for our users, offering everything they need at a glance. It features daily skincare tips and educational content, alongside quick access to the personalised skincare routine. Users can easily track their progress throughout the day, ensuring they stay on top of their skincare goals with ease.
Daily Routine and Tips Pages
The Daily Routine and Skincare Tips pages help create a comprehensive and personalised skincare experience.
The Daily Routine offers a step-by-step guide tailored to your skin’s unique needs, detailing exactly what products to use and when. Complementing this is the Skincare Tips page. The Curél Skincare App provides practical tips, and educational content for its users. Together, these pages ensure you not only follow the perfect skincare regimen but also deepen your understanding of how to care for your skin effectively every day.
The Face Scanner
The Curél Face Scanner utilizes advanced technology to analyse the skin’s unique condition, identifying specific concerns and needs. This detailed analysis helps tailor your skincare routine with precision, ensuring that every product and step is perfectly suited to your individual skin.
Product Shop
The Curél product shop includes the full product line, features new arrivals, top-rated favourites, and exclusive offers. The saved items also provide a seamless way to reorder favourite products.
Each product is accompanied by detailed pages offering in-depth information, so the user can make informed choices about what’s best for your skin.
Customer Profile
The profile screen provides users with options to manage and personalise their account. Additionally, the user can also access their recent orders, coupons and the help center – enhancing the overall experience of the app.
Wireframes
