Curél Launch Campaign
For Curél EMEA launch, our focus was on establishing a strong brand identity that introduced Curél as an innovative leader in skincare. I led the development of both consumer-facing and pharmacy-specific assets, designed to work seamlessly across digital, social, and in-store channels. This cohesive approach created a unified brand journey, guiding consumers from initial discovery through to purchase, and solidifying Curél’s presence as a trusted skincare brand.
Consumer Assets
I developed a series of dynamic videos, static social media visuals, and print ads designed to stand out on digital and print platforms. The assets where used to build the brand identity and educate the consumer on Curél's unique technology and product range.
Pharmacy Assets
In pharmacies, Curél stands out as a trusted, scientifically-backed skincare brand. By crafting pharmacy assets with dual purposes, consumer education and pharmacist training, we ensured that Curél is represented as both a premium and approachable skincare solution.
Defining a key visual
To strengthen Curél's brand identity, we developed a primary key visual to serve as a unifying element across all print materials. Designed to be instantly recognizable, this visual incorporates Curél's signature colors and highlights key product claims, ensuring consistency and reinforcing the brand’s message across every touchpoint.
Social Media
The social media campaign focused mainly on building brand recognition, educating the consumer and fostering a community. To achieve this, I developed a series of short, compelling educational videos, paired with product photography and eye-catching graphics that position the brand as both innovative and luxurious, yet accessible.
Curél Brand World
Each piece of content was designed to reflect Curél’s commitment to quality skincare, creating a visual narrative that resonates with and invites consumers into the brand's world
Brand website
The brand website serves as a central hub where all elements of the campaign come together. The brands turquoise blue was utilised across the website to help tie the brand visuals together. Video content and social media feeds are integrated into the homepage, giving visitors an immediate look into the Curél skincare world, allowing them to explore the brand’s story and products with engaging, interactive touchpoints.
